Our Story

Welcome to the enchanting world of Pragyatt, where versatility meets modern charm. The brand’s name “Pragyatt” is derived from the Sanskrit dialect, which means the highest form of wisdom and understanding. Taking a cue from the essence of the meaning of the word, we offer beautifully handcrafted products like clothing, accessories, bags, décor, stationery, and more.

Pragyatt is a young and home-grown label proudly Indian to the T. Founded by Nisha Jain, a Design professional with a Master's in International Fashion Marketing from Regents University, London; and a B.des focused on Fashion/Apparel Design from the National Institute of Fashion Technology (NIFT) India, with proficient experience in apparel design and production. The brand is highly committed to sustainability, cruelty-free, and veganism and therefore employs biodegradable and vegan raw materials while creating products and packaging.

We at Pragyatt ardently believe that clothing is a form of self-expression and everyone should have access to it, which makes them feel confident, regardless of their shape or size. We honour each of you and remember, all our garments are crafted thinking of you. Pragyatt’s journey started in 2022, with the idea of customization being made available for all. Each garment is curated for everyday use and comes with customizable options. We as a brand intend to reduce the carbon footprint in the world and take mindful business practices to reduce our negative effect on the environment.